Logo AmaWaterways

Logo AmaWaterways

Just four years after appointing Fred. Olsen Travel as main UK agents, sales professional Natalie Ford has been appointed as National Sales Manager for award winning river cruise operator AmaWaterways. Natalie’s appointment enhances the Fred. Olsen Travel team further and comes as a result of the growth in sales and brand awareness of the luxury river cruise operator, AmaWaterways.

Amawaterways new Sales Manager / Foto © AmaWaterways

Amawaterways new Sales Manager / Foto © AmaWaterways

Ama’s UK General Manager Fay McCormack said “We’ve seen phenomenal growth in the AmaWaterways brand over the last four years. British guests have really taken to river cruising and enjoy the high standards that AmaWaterways offers. We’re delighted to have had such excellent support from the travel trade during this growth period. Natalie is known to many agents as a result of her career in cruise sales and we’re really pleased that she’s taken on the new role of National Sales Manager for AmaWaterways in the UK.”

Natalie started her travel career working as a travel agent for Lunn Poly (now Tui). She completed her NVQ and was promoted branch manager of the Beckenham store. After a six month sabbatical in Cyprus she spent 8 years working as a branch manager for Thomson at Canary Wharf, then became CCS Sales Executive, South East, working with key accounts within the cruise industry. Her most recent roles were as Business Development Manager for MSC, with specific responsibility for developing MSC’s agency sales, and Group Sales Manager for South Quay Travel, packaging holidays for groups and promoting Marco Polo and Ocean Countess.

Her role with AmaWaterways will encompass developing sales of the company’s river cruises from major retail key accounts, product awareness and training, sales and marketing support.

About AmaWaterways 

Founded in 2002 by river cruise pioneer Rudi Schreiner, river cruise executive Kristin Karst and founder of Brendan Vacations, Jimmy Murphy, AmaWaterways is the premier river cruise line on Europe’s Danube, Rhine, Main, Mosel and Rhône rivers. Known for its custom-designed ships, extensive complimentary amenities and personalized service levels, AmaWaterways consistently leads the way in river cruising. With destinations travelling through Europe, Russia, Vietnam and Cambodia, and new voyages to Africa and Portugal the line’s award-winning fleets compliment a variety of travel plans.

The Europe fleet includes the AmaPrima (2013); AmaCerto (2012); AmaVerde (2011); AmaBella (2010); AmaLyra (2009); AmaDolce (2009); AmaCello (2008), AmaDante (2008); AmaLegro (2007) and the AmaDagio (2006). In the spring of 2012, AmaWaterways introduced the new 164-passenger AmaCerto in Europe, joining the AmaVerde and AmaBella in offering an exclusive Twin Balcony design in the majority of staterooms; multiple dining venues; complimentary Internet and Infotainment system, a heated swimming pool or whirlpool on the Sun Deck plus many more unique design elements.

In addition to the European destinations, AmaWaterways offers the separate and distinct AmaVoyages to Vietnam and Cambodia via the AmaLotus (2011) and the La Marguerite (2009); Russia via the AmaKatarina (2011); Portugal via the AmaVida (2013); and Africa via the Zambezi Queen (2009).

Information source: PR AmaWaterways

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